Client case studies
A great example of gaining extensive media coverage with zero advertising spend, by capitalising on the newsworthy aspects of a business. During his internet crowd-funding appeal to create an Orara Valley farm-gate store and future community projects, Josh Allen of Synchronicity Farm asked Clairity Public Relations to run a PR campaign.
We gained a double page feature interview plus a news item in Coffs Coast Focus, prominent coverage in news and a rural column in Coffs Coast Advocate, as well as a local news story on NBN TV (click picture to view story). As well as promoting the internet appeal, this built the Synchronicity Farm profile, resulting in sustained and significant sales increases at market stalls.
Incredible ticket sales for the regional location (more than 500) resulted from extensive media coverage generated by Clairity PR for Eire Entertainment's A Taste of Ireland dance show at C.ex Coffs.
A double page feature advance interview and last week tour update story and pictures were published in Coffs Coast Advocate, boosted by advance and last week coverage in Woolgoolga Advertiser. Three local radio stations broadcast interviews with tour dance lead Brent Pace and gave away tickets to listeners.
As a bonus, the feature interview was customised with location quotes for each of the other tour locations and distributed to local newspapers. Media coverage was also managed with contacts in neighbouring Clarence Valley for a Yamba show.
A Taste of Ireland
Spanline Home Additions (North Coast)
Spanline Home Additions Coffs Coast enjoyed strong sales leads and won a swag of awards, thanks, in part, to greater brand awareness generated by Clairity PR. Franchise owners Peter Pappalardo and Mick Loxley (pictured with salesman Erin Williams) engaged Claire Simmonds of Clairity PR in early 2013 to advise on advertising reach and manage ads for their region from Scotts Head to Byron Bay.
Many satisfied customers were interviewed and the advertising spend was leveraged to gain editorial coverage of these stories.
They won seven national franchise awards, mostly for sales achievements (click picture to read).
Massive media coverage was achieved for CHESS Employment-sponsored 2012 Mental Health Month promotions.
More than 17 Coffs Coast identities agreed to describe how mental health issues had touched their lives, many sharing previously private, yet powerful stories, published in Coffs Coast Focus and featured on the cover (click picture to read).
Coffs Coast Advocate previewed and reported participation in the CHESS Employment Umbrella Walk on World Mental Health Day. Radio stations 2CS and ABC Mid North Coast previewed and broadcast live crosses with Claire Simmonds at the dawn walk and 2STAR FM sent one of their breakfast crew to broadcast the walk.
8 Ball Aitken
Country blues musician 8 Ball Aitken asked Clairity Public Relations to run a PR campaign during the Tamworth Country Music Festival 2012.
Clairity Public Relations delivered capital city print coverage, print and media coverage in Tamworth during the busy festival, plus extensive regional media coverage in NSW and Qld. We also created a Facebook fan club site (click on picture) as a new information channel.